About Us
Whether it's a monogram on your go-to sweatshirt or a tiny icon on your favorite cap, we love transforming the everyday into something meaningful, personal, and one-of-a-kind.
Our Founder
Our founder, Amy Conrad, took her first embroidery class at just 7 years old (blame American Girl dolls). After a 15-year career in the tech world, she’s now thrilled to be building a creative business rooted in storytelling and making every day items special. Amy brings a deep love of craft and a lifelong eye for detail to every piece that comes through the studio.
Our Studio
We’re conveniently located in the central Austin neighborhood of Clarksville. Drop off/pick up your items locally, and we’re happy to accommodate anyone out of town - all online orders and custom pieces ship for free.